IBIM Institute

Pakistan’s Best Civil Courses Institute

Digital Marketing
Now Enrolling · Lahore & Online
Advanced Practitioner Course

MASTER FULL DIGITAL MARKETING with AI

Strategy + Channels + AI Integration

A comprehensive advanced practitioner course — covering all digital marketing channels, AI tools, social media, SEO, paid ads, email marketing, analytics and freelancing — with real-world project assignments every week.

12
Weeks
3
Months
6
Modules
AI
Integrated
🎯

Course Objective: To master the complete digital marketing ecosystem — including AI tools, social media, SEO, paid advertising, email marketing, website optimization, and analytics — equipping professionals, entrepreneurs and freelancers with globally demanded digital skills.

Course Details

Course Logistics

📅
12 WEEKS
3 Months Total
🗓️
FLEXIBLE
Weekend & Evening Batches
👥
SMALL
Batches for Individual Attention
📖
2 DAYS/WK
Theory + Practical
🤖
1 DAY/WK
Hands-On AI Tools Lab

What You'll Cover

All Channels Covered

🤖
AI & Strategy
Brain/Algorithms, Personas, Competitor Analysis
✍️
Content Creation
AI Content & Keyword Planning
📱
Social Media
Facebook & Instagram Marketing
🔍
Search Engine
SEO & Keywords
💰
Paid Ads
Google Ads, CRO, Landing Pages
📧
Email & CRO
Email Marketing & Conversion
📊
Analytics
KPIs, A/B Testing, ROI
💼
Freelancing
Upwork, Fiverr, Client Acquisition

12-Week Curriculum

Course Modules

01
AI Week 1–2
Fundamentals & AI
  • Introduction & Digital Marketing Basics
  • Persona & Competitor Analysis
  • ChatGPT & Jasper AI for marketing
  • AI-powered strategy building
02
Social Week 3–4
Social Media Marketing
  • Canva for social media design
  • Copy.ai for content writing
  • Meta Ads Manager (Facebook & Instagram)
  • Campaigns, targeting & optimization
03
SEO Week 5–6
SEO with AI
  • On-page & off-page SEO
  • SEMrush for keyword research
  • Surfer SEO for content optimization
  • Technical SEO basics
04
Website Week 7–8
Website & CRO
  • Landing page topics & strategy
  • WordPress website building
  • Google Optimize for A/B testing
  • Conversion rate optimization
05
Paid Ads Week 9–10
Paid Ads & Email
  • Google Ads setup & management
  • Mailchimp email campaigns
  • Remarketing & audience targeting
  • Ad budget management
06
Analytics Week 11–12
Analytics & Freelancing
  • KPIs, ROI & A/B testing
  • Freelancer topics & client handling
  • Upwork & Fiverr profile setup
  • Portfolio building & pitching
Hands-On Learning

Practical Assignments

📢
Digital Ad Marketing
Introduction & live ad campaign creation
⚙️
Digital Engineering
Processed analytics & reporting
📧
Email Marketing
Bewort marketing campaigns
🔧
Content Optimization
KPIs & performance testing
💰
Google Ads Lab
Live Google Ads & Mailchimp setup
💼
Freelance Setup
Upwork, Fiverr & client acquisition

Platforms You'll Master

AI & Marketing Tools

🤖 ChatGPT
✍️ Jasper AI
🎨 Canva
📝 Copy.ai
📱 Meta Ads Manager
🔍 SEMrush
🌊 Surfer SEO
💻 WordPress
🔵 Google Ads
📧 Mailchimp
📊 Google Analytics
💼 Upwork / Fiverr
2x
Per Week
2 DAYS
Theory + Practical sessions with instructor-led training and hands-on assignments
AI
Per Week
1 DAY
Dedicated Hands-On AI Tools Lab — ChatGPT, Jasper, Canva AI, SEMrush & more
Digital Marketing Analytics

Eligibility

Who Can Join?

📣
Marketing Professionals
Level up with AI-powered skills
🚀
Entrepreneurs
Market your own business digitally
💻
Freelancers
Earn globally on Upwork & Fiverr
🎓
Career Seekers
Start a high-demand digital career
🏅

Course Completion Certificate

Graduates receive an internationally recognized IBIM Course Completion Certificate — endorsed by our Canada & Pakistan campuses and valued by agencies and clients worldwide.

GROW BRANDS.
START TODAY.

Join the next batch and master digital marketing with AI — build a career or business that works for you, anywhere in the world. Limited seats per batch.

📞 0300-0865156 ✉️ info@ibim.institute 📍 148/C Sector A-1 Township, Lahore 🇨🇦 Kitchener, Ontario – Canada